Hello! This is Liberty Speaking

Z. P. Nikolaki was the pseudonym used by artist Nicholas Panayotti Zarokilli. He worked in New York City as an illustrator for posters and magazine covers as well as throughout Europe painting portraits of royalty and writing for travel magazines.

This well-known poster was published as a supplement to Engineering and Mining Journal, Vol. 106, No. 12, July 1 to December 31, 1918. The following appeal was made in the editorial section:

    “Hello! This Is Liberty Speaking”

 With this issue we publish an attractive insert with the slogan “Hello! This is Liberty speaking. – Billions of dollars are needed, and needed now.” This direct message is to you and to every other American. The Fourth Liberty Loan is almost upon us. It is up to you to do your part.  Put this insert above your desk as a reminder that when Liberty calls, you will be there.

As with so many of the “pin-up girl” posters of the time, Nikolaki used a fresh-faced, pretty young woman to entice, primarily working men, to give to the cause in order to assure continued “liberty” for all Americans.